Mobile Display Advertising ”Pengaruh Aktifitas Browsing, Flow Dan Kepercayaan Online Terhadap Niat Pembelian Barang-Barang Terbaru Di Instagram (Studi Pada Follower Akun Instagram Kategori Produk Fashion, Gadget, dan Kuliner di Surabaya)

Popularitas Instagram yang pada awal peluncurannya merupakan sosial media untuk berbagi foto dan video, pada saat ini bertransformasi menjadi salah satu media pemasaran yang potensial. Pesatnya perkembangan M-Commerce membuat Instagram menjadi sosial media favorit bagi para pemasar untuk menstimuli perilaku konsumen. Selain untuk berbagi foto dan video, pengguna instagram memanfaatkannya untuk mencari informasi tentang suatu produk dari akun yang mereka ikuti. Perasaan menyenangkan yang didapat membuat mereka menghabiskan waktu lama,dan mereka mendapatkan informasi yang membuat mereka percaya terhadap akun tersebut dan menstimuli terjadinya niat pembelian pada produk yang di posting akun yang mereka ikuti. Penelitian ini menggunakan teori Stimulus-Organism-Response (S-O-R) dan penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel dengan menggunakan metode non-probability sampling, menggunakan tehnikpurposive sampling. Responden dalam penelitian ini sebanyak 200 responden. Teknik Analisa yang digunakan dalam penelitian ini adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa aktifitas browsing pada Instagram memiliki pengaruh positif terhadap kondisi flow, kepercayaan online, dan niat pembelian. Kemudian kepercayaan online pada akun di Instagram memiliki pengaruh positif terhadap kondisi flow. Demikian juga dengan variabel kondisi flow dan kepercayaan online juga memiliki pengaruh terhadap niat pembelian barang-barang terbaru di Instagra

Effect of Destination Image and Subjective Norm toward Intention to Visit the World Best Halal Tourism Destination of Lombok Island in Indonesia

One of the halal attractions in Indonesia is Lombok Island, which was ranked as the Best Halal Travel Destination in Indonesia according to the IMTI 2018 and was also named the best halal destination in the international arena in tourism, at the World Halal Travel Summit 2015. In fact, Lombok managed to win two titles at once, namely as the World’s Best Honeymoon Destination and the World’s Best Halal Tourism Destination. Besides being known as the island of 1000 mosques, Lombok also provides easy access to buy halal food, easy access to Shariah hotels, to make rules for visiting Shariah beaches, and religious communities. Using Lombok as a prime example, this study seeks to identify what Islamic tourists want in a tourist site. By looking at the various achievements of the Lombok Island, the researchers are willing to find out the causes of tourists visiting the Lombok Island. In particular, this study aims to determine the effect of destination image and subjective norms on the intention to visit Lombok Island. This paper is based on 100 respondents (each of whom was at least 17 years old and had never visited a halal destination in Lombok). This study uses SPSS 22. The results of the study concluded that destination image and subjective norms had a significant influence on intention to visit halal destination in Lombok Island. Keywords: Image Destination; Subjective Norm; iIntention to Visi

The Use of Social Media in Improving Literacy in Rural Village

Background: Social media, in the form of chatting platforms such as WhatsApp and various other social media widely used by Generation Y today, can help to increase literacy and information dissemination in a rural village. With the involvement and contribution of Generation Y, social media has what it takes to improve literacy among people in rural areas, allowing them to obtain information as fast and as precisely as the urban communities do while also making advancements to the area itself. Objective: This study attempts to investigate the use of social media in increasing literacy in eight villages on Madura Island. Method: This study uses a descriptive analysis method with a qualitative approach. Results: The results show that there are still several problems caused by the use of social media among generation Y in making decisions, taking action, behaving, communicating, and socializing. Another issue is that, generally, Generation Y tends to disseminate information directly without checking its veracity. Conclusion: The lack of digital literacy worries many people because it causes the spread of disinformation that threatens the bond of kinship and disperses national unity. Therefore, there is a need for education on how to use social media healthily, provision of rural village and city-level libraries, and the need for attention from clerics, parents, and the government. Keywords: literacy; rural village; social medi

PENYULUHAN STUNTING DAN KEGIATAN POSYANDU SEBAGAI UPAYA PENINGKATAN KEWASPADAAN IBU TERHADAP BAHAYA GIZI BURUK

Abstrak: Stunting merupakan kegagalan pertumbuhan akibat akumulasi dari ketidakcukupan nutrisi. Program Posyandu yang dilakukan di lokasi pengabdian hanya berupa pengukuran antropometri bayi dan balita serta imunisasi saja. Edukasi atau penyuluhan belum dilakukan dikarenakan kurangnya sumber daya. Pengabdian masyarakat ini bertujuan sebagai upaya untuk meningkatkan kewaspadaan ibu terhadap gizi buruk pada anak. Kegiatan pengabdian ini dilaksanakan oleh mahasiswa tim KKN-BBM Universitas Airlangga yang berjumlah 9 orang yang bekerja sama dengan 2 petugas Puskesmas Pembantu Pucakwangi serta 6 kader Posyandu Desa Pucakwangi sebagai mitra. Kegiatan pengabdian masyarakat yang dilakukan adalah memberikan penyuluhan stunting serta melaksanakan kegiatan posyandu, yakni pengukuran tinggi/panjang badan serta berat badan bayi dan balita. Sasaran pada kegiatan ini adalah ibu dari bayi dan balita di Desa Pucakwangi. Berdasarkan hasil observasi, kegiatan sudah memenuhi indikator keberhasilan dengan kehadiran yang melebihi target, antusiasme yang tinggi dari peserta pada saat kegiatan berlangsung, serta peningkatan pengetahuan peserta terhadap stunting sebesar 50%.Abstract: Stunting is a growth failure due to the accumulation of nutritional inadequacies. The Posyandu program carried out at the service location is only in the form of anthropometric measurements of infants and toddlres and immunizations. Education or counseling has not been carried out due to lack of resources. This community services aims to increase mothers’ awareness of malnutrition among children. This comgiatamunity service activity was carried out by 9 students of the KKN-BBM team of Universitas Airlangga in collaboration with 2 officers of the Pucakwangi Public Health Center and 6 Posyandu cadres of Pucakwangi Village as partners. The community service activities carried out are conducting stunting counseling and carrying out Posyandu activities, namely measuring the height/length and weight of infants and toddlers. The targets of this activity were mothers of infants and toddlers in Pucakwangi Village. Based on the evaluation results, the activity has met the success indicators with attendance exceeding the target and high enthusiasm from the participants during the activity